Our Brands

Initially founded in 1991, until now, we cooperate with more than 50 big famous brands of fashion field. Specialty Fashion Group (SFG) is the largest specialty retailer of women’s fashion in Australasia, represented by its brands: Millers, Crossroads, Katies, Autograph, City Chic and the newest addition, Rivers, which brings new categories to the Group including menswear and (a heritage in) shoes. Our six diverse brands offer style and value to our customers. At SFG, we sell a garment every second in Australia, New Zealand, South Africa and the United States through our portfolio of over 1,000 stores and our 7 online businesses. SFG has one of the largest women’s customer communities in Australasia with over 7 million members and can reach over 3 million members through email. Our members’ loyalty is high, representing over 80% of sales. With a large range of activities, we always provide best products and solutions to customers.

All brands

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Zwilling
Zwilling
15 products
Alessi
Alessi
16 products
Tojiro
Tojiro
46 products
Vita Craft
Vita Craft
2 products
Rosenthal
Rosenthal
2 products
WMF
WMF
17 products
Sambonet
Sambonet
2 products
Christofle
Christofle
14 products
Guy Degrenne
Guy Degrenne
1 product
Cafe D'or
Cafe D'or
8 products
Lacor
Lacor
0 product
Le Creuset
Le Creuset
0 product
Mangos
Mangos
35 products
Rösle
Rösle
0 product
Silit
Silit
0 product
Staub
Staub
0 product
Tefal
Tefal
0 product
Woll
Woll
0 product
Peak Optics
Peak Optics
62 products
Belomo
Belomo
2 products
ICEL
ICEL
25 products

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